This early sequence of images from the HMI imager is processed to reveal the magnetic field structure (magnetogram). White locations represent a positive magnetic field value (north polarity) while black represents a negative magnetic field value (south polarity). Grey is zero magnetic field.
GCMD keywords can be found on the Internet with the following citation:
Olsen, L.M., G. Major, K. Shein, J. Scialdone, S. Ritz, T. Stevens, M. Morahan, A. Aleman, R. Vogel, S. Leicester, H. Weir, M. Meaux, S. Grebas, C.Solomon, M. Holland, T. Northcutt, R. A. Restrepo, R. Bilodeau, 2013. NASA/Global Change Master Directory (GCMD) Earth Science Keywords. Version 188.8.131.52.0